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| Forwards! Get that guy from Warfare Miniatures! |
When I decided to take full ownership of Warfare Miniatures in 2011 I had little idea what lay ahead. I never possessed an intention to get involved in the engine room of wargaming much preferring the less complicated view from the upper decks as semi-passenger and idle commentator.
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| The very first code WLOA1 which happens to be our best seller |
Below decks in the bowels of the ship there is a lot of unseen work which gobbles up your time and to a certain extent appears to produce nothing tangible at the end.
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| Skane War Swedish Life Guards |
The interaction with the creative team, distributors, shops, artists, customers and trade publications takes a huge amount of time. I have often had the crazy thought 'just what could I do with this business if I had all my time to devote to it?' but, I realize this is as previously stated, a crazy thought.
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Turning great sculpts into..
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I remember Nick Eyre once saying to me, 'you'll never get rich as a figure manufacturer' and I believe that to be true however, Warfare Miniatures has become a self sufficient and profitable enterprise with the capability to continually support its own expansion at no financial risk. That is success by my definition and means that all projects begun will be completed.
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| The Quindia Flag range has helped hugely in establishing our credibility |
From a modest 9 codes we have expanded to 143 in the space of five years and with superb support from our main sculptor Clibinarium and our casting partners, Gwen and I have managed to build a sustainable hub of 17th centuryness to supply our loyal customers.
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| This was definitely a good idea Gwen - thanks |
Our plans are to continue growing and modifying our offer but remaining firmly planted in the centre ground of the 17th century/early 18th century.
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| The wagon range has been a winner |
The GNW is expanding at a steady rate with cavalry for both the Russian and Swedish armies being sculpted now. New Russian infantry have been recently released and the Swedish gunners will shortly appear in the shop. We are refocusing on the Grand Alliance period with new mounted dragoons appearing shortly together with brand new codes and ideas.
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Some of my favourites.. the French to be revisited
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Shortly we'll have a limited but very special offer as a thank you to everyone who has made Warfare a success and I hope some customers old and new will avail themselves of it.
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| Another aspect of the range customers seem to dig |
Suffice it to say, owning a figure company was a surprise. I agreed to take it on mostly to help out a now sadly departed friend who started the whole thing - Spencer Warner. I am sure Spence would be very proud of what has been achieved from his original idea and would have been coming up with a huge number of new ways to serve the wargaming community had he still been with us.
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| There are also some hidden gems |
A big thank you to Clib, Leon, Dave, Steve, Clarence, Adrian, Andrew, Bob, Bob, Dave, Gerry and Gwen all of whom have made super contributions to keeping the show on the road. I also thank the small investor group who got behind the Great Northern War range and helped turn an idea into something quite special.
Finally, thanks to all of our very loyal customers and I can truly say they are worldwide from Japan to Czech Republic, Ukraine to Australia, Sweden to the US.
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| OK, I've convinced myself, I'll give it a bit longer |
We are selling to 27 countries which means there is wargaming interest in the backwater of the 17th century in a lot more places than might be imagined!